To create an additional area on the existing Hayman’s stand to launch their new product , Small Gin at Imbibe 2019. The client was keen to focus on the concept of the ‘World’s Smallest Gin Bar’.
Our design studio created mood boards in line with the new brand guidelines provided by Hayman whilst the project managers worked with the exhibition organisers to ensure the small room would work effectively on the stand inline with H&S guidelines. Once we had the go ahead from the organisers we set to mocking up designs and figuring out just how small we could go with the gin bar!
A trade stand with a difference, the miniature door into the small bar created intrigue as visitors crawled through to experience the bar and receive a sample of the new product. Inside the bar, everything else was small, with pictures of small objects, a mini bar and small furniture!
The stand also held the original Hayman’s bar so sampling of their exiting products could still take place.
The stand was a huge hit and went on to be used at multiple UK shows and Berlin Bar Convent with the configuration changing each time to suit the different venues.